During NAMM 2017 we had the chance to visit the ESP Guitars & Basses booth to check out their newest additions to the artist signature series. From the new Bill Kelliher (Mastodon) Sparrowhawk model to the new Lars Fredricksen (Rancid) Volsung Series and the new Brian (Head) Welch (Korn) SH-7 Evertune all the way to the new Kirk Hammett (Metallica) esoteric Demonology model.
The ESP booth had way too much to offer this year, from having a gorgeous and limited series exhibition of custom ESP guitars right at the booth’s entrance to featuring some of Metallica‘s & Rolling Stones‘ original guitars right on their front window display. But one of the coolest thing about ESP is the array of artists that are under their wing. We got to check out some of their new endorsed artists who happened to have new artist signature models at NAMM 2017.
Some of the most interesting pieces we came across were the new Bill Kelliher (Mastodon) Sparrowhawk model, which for what it was explained to us it was used on the new Mastodon album, Emperor of Sand to be released at the end of March. The new Lars Fredricksen (Rancid) Volsung Series was another new artists signature model that caught a lot of attention. The new Brian (Head) Welch (Korn) SH-7 Evertune signature model was also there.
One guitar that called our attention the most was the new Kirk Hammett (Metallica)esoteric Demonology model, which was added to the booth at last-minute. We personally loved the symbology around it.
Chris Canella Director of Artist Relations and Product Manager of ESP was gracious enough to give us an overview of the new Signature series at this year’s NAMM.